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Publication

Student continuation in high school chemistry

Bowen, James Iddon
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Publisher
Fort Worth, Tex. : Texas Christian University,
Date
2006
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Abstract
This investigation originally intended to uncover teacher behaviors that encourage students to persist in AP Chemistry in a typical urban Texas high school. As the investigation progressed, however, alternative reasons were sought for the persistence of some students when it became apparent that teacher behaviors might not be a factor in the decision to select AP Chemistry at the school under observation. In response to this, "Branding", a business theory which suggests certain attractive aspects of a product are promoted as a way to improve sales, is introduced as an alternative way of thinking about persistence in chemistry. "Branding" can explain why some students continue to select chemistry in the face of disappointing teaching. It is also argued here that "Branding" can encourage more students to take chemistry in the future.
Contents
Subject
Subject(s)
Motivation in education.
Learning strategies.
Chemistry Study and teaching.
Effective teaching.
High school students.
Teachers.
Research Projects
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Journal Issue
Genre
Dissertation
Description
Format
Department
Education
DOI