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Isnt she lovely?: a rhetorical analysis of cosmetics advertisements from the long 1950s
Walston, Alexis Sabryn,author.
Walston, Alexis Sabryn,author.
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2019
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Isn't She Lovely?¿: A Rhetorical Analysis of Cosmetics Advertisements from the Long 1950s explores how cosmetics advertisements in Ladies’ Home Journal (LHJ) and Ebony both mirrored and shaped the culture of the long 1950s (1945-1963) and attempted to influence women’s and men’s perceptions of women. The cosmetics advertisements found in LHJ sell a fantasy of fame, sexual pleasure, and domestic bliss to craft fantasies for their readers, and ultimately create an unobtainable beauty ideal for white women. The cosmetics advertisements in Ebony use racial appeals to suggest to consumers a beauty ideal not based on white standards, and promote products created by African American women for African American women to suggest racial pride. This study works to reclaim cosmetics from its trivialized, superficial stereotype to prove how makeup is rhetorical.
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1 online resource (iii, 74 pages) :
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English