Milk Theory Honors Thesis

Dean, Abbey

Publication

Milk Theory Honors Thesis

Dean, Abbey

Date

2020

Additional date(s)

2020-05-19

Abstract

This project involved the marketing and branding of a gourmet cereal cafe based in Austin, Texas. The results of this cafe will provide a wide variety of cereals with real ingredients as well as the opportunity to mix and match your favorite bases and toppings. Milk Theory will be created by researching target market, analyzing the competition of the cereal industry as well as neighboring cafes in Austin Texas, branding guidelines, and similar business models. The final result of this process will result in a cafe branded for cereal lovers of all ages paired with a menu, a responsive website, print and social media advertisements, printed collateral, package design, social media accounts, merchandise, and a hint to the interior space.