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A Comparative Study on the Effect of Environmental Social Value Statements on Crowdfunding Success Across Various Crowdfunding Platforms

Bengtson, Blake
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Date
2019
Additional date(s)
2019-05-19
Abstract
In this study I examine the effects of an expressed sustainability orientation on crowdfunding -performance across crowdfunding platforms. I draw from literature that examines factors of success, including previous studies done on sustainability in crowdfunding. I also draw on literature related to replication of social science research and generalization of findings across crowdfunding contexts. I examined 50 campaigns each from Kickstarter, Crowdcube, and Kiva for a total sample of 150 campaigns. My findings suggest that expressing a sustainability orientation positively and significantly impacts a campaign's chances of success on Kickstarter, but not on Kiva or Crowdcube.
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Subject
Sustainability
 Crowdfunding
 Entrepreneurship
 Environment
 Kickstarter
 Bengtson
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Bengtson__Blake-Honors_Project.pdf
Adobe PDF, 408.42 KB
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Entrepreneurship and Innovation
Advisor
Anglin, Aaron
URI
https://repository.tcu.edu/handle/116099117/26975
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