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The Aging Market: Transitions From Unassisted to Assisted Living

DePriest, Kevin
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2018
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2018-05-19
Abstract
Distrust, a lack of autonomy, and confusing cost structures make it difficult the elderly to fully adapt to assisted living. Elders are forced to relinquish power to their family and institutions. Some are able to make this switch in return for care while others struggle to find a new balance. How elders define themselves in this new home is a crucial part of acceptance, and one of the more difficult niches to carve out while transitioning. The facility research process is spotty, with limited resources to find accurate information on facilities in any given area. Compounding on this lack of information is the absence of personalized care that can address many of the issues cited both online and through anecdotes provided by individuals dealing with dementia. Tailored care programs can help get to the roots of problems faster and, in the case of those battling dementia, help create a holistic plan that addresses both socialization and mental healing in the new home.
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Marketing
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