Replenish: A Water Company

Kiser, Jennifer

Publication

Replenish: A Water Company

Kiser, Jennifer

Date

2020

Additional date(s)

2020-05-19

Abstract

Single use plastics are becoming a bigger issue for the environment each year. Currently, a big contributor to single-use plastics are plastic water bottles. The use of these bottles increases on a yearly basis. Recycling can only do so much and does not solve the problem. Books and articles were read to learn more about the issue and create a foundation on the perfect design solution. Observations were made at retail spaces, and case studies were conducted to research parallel markets. All of this research led to the creation of a water company that provides users with water without the plastic bottle through water stations. These water stations would be put into existing retail spaces where people already purchase water bottles. From this conclusion, a company, Replenish, was concepted and branded. Various elements such as product development, point-of-purchase, app design, social media, and a marketing campaign were concepted and designed. This company aims to reduce the use of single-use plastics by removing the need for them, thus helping the environment.