Powerful Appeal: How Bill Clinton Overcame the Lewinsky ScandalShow full item record
Title | Powerful Appeal: How Bill Clinton Overcame the Lewinsky Scandal |
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Author | Apple, Alex |
Date | 2013 |
Abstract | Few United States presidents have spent as much time dealing with personal scandals and character questions as President Bill Clinton. However, when Clinton left office, he left with a high approval rating, a high likability rating, and he has stayed politically relevant through 2013 (via the Clinton Global Initiative). Clinton accomplished such a feat by how he communicated. When Clinton gave a keynote speech at the Democratic National Convention in 2012, many were reminded of what made Clinton an effective president: his communication skills. In terms of overcoming scandal, Clinton used those communication skills to withstand the negative publicity. By using the evangelical confession model that dates back to the days of Grover Cleveland, Clinton successfully asked for forgiveness. Because his opponents overreached in their criticism he was able to survive politically. Lastly, because of his emotional intelligence, Clinton still endeared himself to voters and followers to an extent that many could still identify with him. In a case study on the aftermath of the Lewinsky scandal, this research examines how Clinton overcame scandal and used the media in doing so. |
Link | https://repository.tcu.edu/handle/116099117/10280 |
Department | Journalism |
Advisor | Chapline, Kent |
Additional Date(s) | 2013-12-01 |
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- Undergraduate Honors Papers [1362]
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