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dc.contributor.authorBickford, Will
dc.date2013-05-01
dc.date.accessioned2016-02-19T15:38:09Z
dc.date.available2016-02-19T15:38:09Z
dc.identifier.urihttps://repository.tcu.edu/handle/116099117/10286
dc.description.abstract            The public markets face a few large problems in assessing the value of Facebook. The company has no comparables. It is a unique company and the first of its kind. There will be others, but investors have no precedent on what to look at to gauge the health of Facebook. There are companies that look similar, such as Google and LinkedIn, but their models differ in fundamental ways from Facebook. Second, while the company has a very large user base, Facebook has yet to find ways to effectively monetize that base. Facebook is making revenue off its users, but investors worry that the company does not make enough money off of its users. The company may find more and better ways to monetize its base tomorrow, or the company may never find better ways. That uncertainty doesn’t make investors confident in the company. Finally, the company has a competitive advantage over others right now. In the future, this competitive advantage may erode or disappear. Investors feel that Facebook may lack a tenable position in its advantage over other companies.            
dc.subjectFacebook
dc.subjectValuation
dc.subjectModel
dc.subject2013
dc.titleThe Financial Value of Facebooken_US
etd.degree.departmentFinance


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