Abstract | This thesis involved the marketing and branding of a hypothetical website, Enlight, which is an online creative community that provides networking and tutorials for those interested in design, music, writing, and photography. Through research conducted with books, articles, and surveys, this thesis was able to thoughtfully explore the background of creating a website as well as what would potentially be necessary to make it applicable to the target audience. By actually creating a brand and a demo of the product, I was able to see just how much work would go into creating a real version of the company. |