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dc.contributor.authorHolman, Margaret,author.en_US
dc.date.accessioned2017-08-29T21:59:50Z
dc.date.available2017-08-29T21:59:50Z
dc.date.created2017en_US
dc.date.issued2017en_US
dc.identifieraleph-004597799en_US
dc.identifierTCU Master Thesisen_US
dc.identifier.urihttps://repository.tcu.edu/handle/116099117/20529
dc.descriptionM.S.Texas Christian University2017en_US
dc.descriptionCollege of Communication; advisor, Joshua Bentley.en_US
dc.descriptionIncludes bibliographical references.en_US
dc.descriptionOnline resource; title from PDF title page (viewed July 24, 2018).en_US
dc.description.abstractThe purpose of this study was to explore factors that influence customers intentions to purchase Internet of Things (IoT) technologies. Intended as an exploratory study to expand on technology acceptance variables, this study tested the effects of brand trust, performance expectancy, effort expectancy, social influence, self-efficacy, anxiety, and privacy concerns on purchase intention for IoT products. Using three surveys, the researcher found that performance expectancy had a positive effect on purchase intention. Anxiety had a negative effect on purchase intention, while privacy concerns, social influence and self-efficacy were not significant. Brand trust and effort expectancy had varying influences on purchase intention depending on whether the participant was responding to an advertisement for a product with high brand trust or low brand trust. This study has implications for what issues companies should address or avoid in their marketing communication to increase adoption of IoT products.en_US
dc.format.extent1 online resource (v, 72 pages) :en_US
dc.format.mediumFormat: Onlineen_US
dc.relation.ispartofUMI thesis.en_US
dc.titleAn exploratory study on the determinants of purchase intention for Internet of Things products /en_US
dc.typeTexten_US
local.academicunitCollege of Communication
local.subjectareaStrategic Communication


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