| Abstract | Ever since I was a kid, I have always loved the delicious, refreshing taste of ice cream. Whether it was enjoyed on a hot day with friends or as a sweet treat with family, it never failed to hit the spot. I didn't think anything would be superior to this indulgence-- until I turned 21. A nice cocktail after a long day of work or going out for celebratory drinks is quite satisfying. Wouldn't it be nice if you didn't have to decide between these two guilty pleasures? Introducing the sinfully sweet ice cream barlour, The Tipsy Cow. This project involved the marketing and branding of The Tipsy Cow ice cream barlour, which serves a range of extravagant, alcohol-infused, ice cream treats. This was accomplished through extensive research into the target market, similar businesses, branding, design and food photography. Research into the historical foundations of ice cream and bar related art and design was also conducted in order to gain insight on the trends seen throughout history. The final result included the branding, advertising, packaging design, store look, social media, photography, web design, and menu design for The Tipsy Cow. |
