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dc.contributor.advisorCrocker, Dusty
dc.contributor.authorNelson, Zoe
dc.date2018-05-19
dc.date.accessioned2018-11-06T15:22:30Z
dc.date.available2018-11-06T15:22:30Z
dc.date.issued2018
dc.identifier.urihttps://repository.tcu.edu/handle/116099117/22470
dc.description.abstractIn early 2017, the word "Adulting" made it onto Merriam-Webster's "Words We're Watching" list. You've probably heard the term. Most likely in the phrase "adulting is hard," or "I'm not adulting today." Merriam-Webster defines it as, "To 'adult' is to behave like an adult, specifically to do the things-- often mundane-- that an adult is expected to do." The challenge of adulting has become a phenomenon, but does anyone know how to truly adult? As they prepare for graduation, college students are suddenly faced with the challenge of acting like adults. How can they navigate the limbo between young adult and true adult? What if there was a roadmap for young people to find their way into the adult realm? What if there was a website that taught the skills people need to graduate into adulthood? This project involved the marketing and branding of an online learning platform for people to learn how to adult.
dc.titleMarketing And Branding Of Lemonaid Life Coach
etd.degree.departmentDesign
local.collegeCollege of Fine Arts
local.collegeJohn V. Roach Honors College
local.departmentDesign


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