A Comparative Study on the Effect of Environmental Social Value Statements on Crowdfunding Success Across Various Crowdfunding Platforms

Abstract

In this study I examine the effects of an expressed sustainability orientation on crowdfunding -performance across crowdfunding platforms. I draw from literature that examines factors of success, including previous studies done on sustainability in crowdfunding. I also draw on literature related to replication of social science research and generalization of findings across crowdfunding contexts. I examined 50 campaigns each from Kickstarter, Crowdcube, and Kiva for a total sample of 150 campaigns. My findings suggest that expressing a sustainability orientation positively and significantly impacts a campaign's chances of success on Kickstarter, but not on Kiva or Crowdcube.