Encryptia: An Augmented Reality Puzzle-Based Video GameShow full item record
|Title||Encryptia: An Augmented Reality Puzzle-Based Video Game|
|Abstract||This project involved the marketing and branding of an augmented reality visual novel game, which is an experience new to the genre that changes the way players think about games and controls the gameplay in a very unique way. By using both virtual gameplay and real life puzzles, the player will be able to interact with the storyline in a way that hasn't before been experienced in the video game world. This will be accomplished through extensive research into the reason people are drawn to games in the first place, the target market that typically invests into visual novels and targeted video games, the branding of digital video games and games that have real-life merchandise, and the design depending on the mood of the plotline. The final result included a full brand development, advertising, social media pages, a gameplay interface mockup, and package design.|
Files in this item
This item appears in the following Collection(s)
- Undergraduate Honors Papers 
Showing a few items related by title, author, creator and subject.
Delapaz, Liz (2022-12-18)A system of visual design was created for a video game with an original concept. Research was conducted to understand the most effective video game visual design methods. Findings suggested that video game design, including ...
Beyond damsels in distress : female heroism in young adult fantasy fiction and fantasy role-playing video games Falkenberg, Saffyre Louise,author. (2018)This thesis argues that an analysis of the fantasy genre through a girls studies lens reveals that diverse representations of girlhoods through female heroes can empower girls despite the genres patriarchal roots. To support ...
Collins, Jacob Edward (2020)Film noir is often touted as one of the most amorphous and obscure genres of film by film scholars and music scholars alike, partially due to the subgenres of film accepted as film noir and partially due to the retroactive ...