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dc.contributor.authorKumar, Anuradha Mohanen_US
dc.date.accessioned2014-07-22T18:48:18Z
dc.date.available2014-07-22T18:48:18Z
dc.date.created2011en_US
dc.date.issued2011en_US
dc.identifieretd-07112011-120805en_US
dc.identifierumi-10249en_US
dc.identifiercat-001738865en_US
dc.identifier.urihttps://repository.tcu.edu:443/handle/116099117/4328
dc.descriptionTitle from dissertation title page (viewed July 14, 2011).en_US
dc.descriptionIncludes abstract.en_US
dc.descriptionThesis (Ph.D.)--Texas Christian University, 2011.en_US
dc.descriptionDepartment of Psychology; advisor, Charles G. Lord.en_US
dc.descriptionIncludes bibliographical references.en_US
dc.descriptionText (electronic thesis) in PDF.en_US
dc.descriptionPreference for brands of products relevant to mate attraction, depend not only on their identity-relevance, but also on the preferences of other group members. No previous study has tested the influence of these two factors on the preferences for brands in small, close-knit, valued social groups. The results of the present study showed that the act of comparing one's own sexual desirability to that of fellow group members enhances preferences for mating-relevant brands that are relatively popular within one's group, for products that send strong signals of one's identity. For products that send weak signals of one's identity, preference for popular mating-relevant brands was pronounced among individuals who considered themselves relatively inferior to other members in their group, but results were opposite for individuals who consider themselves superior to other members of their group. This study offers new insights into the effects of mating-relevant comparisons on competitive purchases aimed at enhancing one's attractiveness.en_US
dc.format.mediumFormat: Onlineen_US
dc.language.isoengen_US
dc.publisher[Fort Worth, Tex.] : Texas Christian University,en_US
dc.relation.ispartofTexas Christian University dissertationen_US
dc.relation.ispartofTexas Christian University dissertation.en_US
dc.relation.ispartofUMI thesis.en_US
dc.relation.requiresMode of access: World Wide Web.en_US
dc.relation.requiresSystem requirements: Adobe Acrobat reader.en_US
dc.subject.lcshMotivation research (Marketing)en_US
dc.subject.lcshSmall groups.en_US
dc.subject.lcshInterpersonal relations.en_US
dc.subject.lcshSocial psychology.en_US
dc.titleEffects of intra-group comparison on preference for brands popular with one's in-group [electronic resource] /en_US
dc.typeTexten_US
etd.degree.departmentDepartment of Psychology
etd.degree.levelDoctoral
local.academicunitDepartment of Psychology
local.subjectareaPsychology


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