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dc.contributor.authorCuttic, Sarah
dc.date2021-05-19
dc.date.accessioned2021-10-25T21:48:46Z
dc.date.available2021-10-25T21:48:46Z
dc.date.issued2021
dc.identifier.urihttps://repository.tcu.edu/handle/116099117/49047
dc.description.abstractI grew up loving and attending live music concerts ever since I was 13, and I'm not alone in my love for live music. 32 million people every year attend music festivals in the United States. However, live music has taken a drastic hit since March, 2020 and the start of COVID-19. With live events and crowds coming to a standstill in 2020, there is a desire to experience the excitement from live music in a virtual setting. This thesis involves the marketing, branding, and design of VERSE, a virtual music festival that aims to create the environment of a music festival in a virtual setting. Through extensive research on music festivals, virtual events, and music industry design, VERSE was developed. The final result includes a logo, brand identity, poster, web design, social media graphics, merchandise, marketing advertisements, and a brand extension. The completion of this thesis demonstrates a new opportunity to experience the joys of live music from the comfort of your home.
dc.subjectgraphic design
dc.subjectdesign
dc.subjectmusic
dc.subjectmusic festival
dc.subjectverse
dc.titleVERSE, Virtual Music Festival
etd.degree.departmentGraphic Design
local.collegeCollege of Fine Arts
local.collegeJohn V. Roach Honors College
local.departmentGraphic Design


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