Onward: Equipping Adolescents in Foster Care for Success

Abstract

This thesis involved the marketing and branding of a hypothetical non-profit organization, The Onward Retreat. Through both the experiential and visual design, Onward aims to address key barriers young adults experience when transitioning out of the foster care system. Extensive research was conducted including a variety of articles, videos, and literature to ensure that this thesis would provide the most all-encompassing visual and experiential solution. By fully executing the visual deliverables of Onward, I was able to understand multi-level target marketing and develop the educated intentionality required for designing an identity for a foster care program that is tailored to adolescents.