The Women's Magazine Mystique: A Retroactive Analysis
Beginning in the early 20th century, this retroactive analysis seeks to trace the lineage of women's magazines to present day. The historical criticism of the institution of female-targeted advertising and women's magazines is punctuated by the behemoth text of Betty Friedan The Feminine Mystique. The study is organized into eight sections by which the circumstance of women's magazines will be scrutinized in conjuncture, and often as symptomatic, of the wider American sexual political climate. By giving rise to the different acts of the great drama of women's magazines and the implicated condition of women's liberation and progress, the work aims to see the threading relevance of Friedan's watershed assessment of the institution and reconcile its importance 50 years later in the modern, digital American landscape.