| dc.contributor.advisor | Kleiser, Susan | |
| dc.contributor.author | Reed, James | |
| dc.date | 2014-05-02 | |
| dc.date.accessioned | 2015-01-07T18:42:37Z | |
| dc.date.available | 2015-01-07T18:42:37Z | |
| dc.date.issued | 2014 | |
| dc.identifier | 281 | en_US |
| dc.identifier.uri | https://repository.tcu.edu/handle/116099117/7252 | |
| dc.description.abstract | This paper examines the relationship of cause related marketing (CRM) and name-your-own-price (NYOP) selective pricing and its effect on customer transactions. By exploring current CRM and NYOP endeavors through various case studies, a framework is created to help businesses find an optimal mix of CRM and NYOP reflective of the industry and target audience to enhance customer transactions, brand promotion, and/or revenue. | |
| dc.title | Customer Selective Pricing And Cause Related Marketing: Does It Affect Consumers' Incentive To Give? | |
| etd.degree.department | Marketing | |
| local.college | Neeley School of Business | |
| local.college | John V. Roach Honors College | |
| local.department | Marketing | |
