| Abstract | This study focused on how culture moderates the relationship between student's beliefs about studying abroad and their willingness to pay for a study abroad program. Specifically, I examined the difference between the Chilean and American cultures, and how the different aspects of the two cultures affected a student's beliefs about studying abroad. Based on Hofstede's (1980) dimensional analysis of cultures, which ranks countries on a scale from 0-100 for each different dimension, and an existing article by Schunsenberg, de Jong, and Goel (2012), which created an overarching framework for predicting a student's intention to study abroad, six hypotheses were advanced based on the presumption that each of the beliefs bear a positive correlation to a student's willingness to pay, and that willingness to pay, along with desire and affordability, bear a positive relationship to a student's intent to study abroad. All six hypotheses were supported, strengthening the validity of Schunsenberg, de Jong, and Goel's model. Implications for university programs are discussed. |
