“Game changers”: The impact of the transfer portal and nil deals on college athletes’ socialization and motivation to stay with their organization
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2025-05-02
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This study explored the impact of the transfer portal and NIL deals on college athletes. I examined what factors influence college athletes’ decision to stay or leave their sports organization. Data was collected via an online Qualtrics survey with 46 participants, and was analyzed using bivariate correlations, MANOVA, and regressions on SPSS. Results showed that the addition of the transfer portal and NIL deals did not significantly impact college athletes’ socialization process. However, NIL deals significantly predicted satisfaction, which significantly predicted athletes’ intent to stay with their organization. In addition, socialization significantly predicted both satisfaction and intent to stay. While the coach-athlete relationship (CAR) significantly predicted athletes’ satisfaction, it did not predict their intent to stay. Lastly, compared to men, women reported significantly lower socialization and satisfaction scores, but were no more likely to intend on leaving their organization. Overall, if sports organizations want to combat these rule changes and retain both genders of athletes, the answer is through improving socialization.
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Communications Studies