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From Data to Dollars: Forecasting Box Office Opening Weekend Performance with Machine Learning
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2025-05-19
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This study investigated the practicality of using predictive analytics within the film industry. A multiple linear regression predictive analytics model was built through Alteryx to predict opening revenues. Data was trained with the top 1,000 opening weekends, as found through the IMDb database. Out of 19 potential independent variables, results showed significance between opening weekend revenue and count of theaters, the movie?s status as a sequel, and film budget. Overall, there were certain limitations with machine learning that added additional challenges when forming predictions on more subjective industries, but it was a good start for understanding the variability with opening weekend revenues and the factors that influence it.
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Business Information Systems