Castillo, Bri2025-06-032025-06-032025-05-19https://repository.tcu.edu/handle/116099117/67134This paper centers on the development of a comprehensive marketing and branding strategy for Artique Craft Studio & Café?a retail and community space designed for crafters and hobbyists. Preliminaries involved an in-depth analysis of business models and branding strategies from comparable companies, paired with a detailed investigation into advertising practices and tactics. Historical research into the Arts and Crafts Movement, Art Nouveau, and the roles of women in crafting?alongside the modern revival of craft culture?was conducted to contextualize the evolving cultural significance of making in the 21st century. Drawing from both historical insight and contemporary market analysis, the final outcome included a fully developed business model, a cohesive branding and marketing strategy, and a suite of collateral materials that together embody the identity and mission of Artique.Graphic DesignDesignPortlandOregonPDXCraftCreativityCommunityRetail DesignBrandingMarketingAdvertising