Dart, Lyn2016-12-192016-12-192016https://repository.tcu.edu/handle/116099117/12255Research outcome: Hybrid foods and food trucks are gaining immense popularity in the UK; Fig Cake Truffles will be an expansion of this market. Through careful analysis of growth options, financial stability, marketing capability and business model strength, Fig is deemed a viable venture ready for funding and start-up. Methods: This research initially started with the Ultimate Fit Model, which established viability. The Business Model Canvas and the Udacity course, "How to Build a Startup," were used to fill out the business plan and establish an outline of financial prospects, as well as key operations. The result was the decision that Fig Cake Truffles is a viable venture and the creation of a working business plan. Results: The Ultimate Fit Model affirmatively answered the question of viability on the basis of sound growth prospects, lack of competition, and product market fit. The Business Model Canvas yielded a detailed outline of key processes within the business, such as value proposition, target customers, and key resources. Financial analysis of the venture confirmed viability with cost breakdown and a two-year cash flows statement. Conclusion: Fig Cake Truffles is projected to successfully introduce the cake truffle to the United Kingdom. There is a large enough market to support the business goals, and the consumer demand aligns perfectly with what the cake truffle offers.Food TruckCake TrufflesBusiness PlanBakeryNutrition Content