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Going Green: Is It Really Financially Worth It?
Oliver, Preston
Oliver, Preston
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2014
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2014-05-02
Abstract
This study focused on the concept of Corporate Social Responsibility (CSR), specifically one subset called Corporate Environmental Responsibility (CER) and its relationship to both firm and stockholder profitability. Prior research has led to inconclusive results about the nature of this relationship; however, the trend seems to suggest that there is a positive relationship between being environmentally friendly and profitable. Based on Blazovich and Smith's (2013) prior research and methodology, this paper aims to prove that not only do more environmentally friendly firms perform better, but also they return more value to their stockholders. Though neither hypothesis could be proven with statistically significant data, the research does bring to light some interesting trends in the area of corporate environmental responsibility and its relationship to firm profitability.
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Finance