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(Self-)love matters: a discursive analysis of #BlackLivesMatter on Twitter (2012-2015)
Severs, Axel Conrad,author.
Severs, Axel Conrad,author.
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2017
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Though the Black Lives Matter movement now holds a ubiquitous position in public consciousness, the movement originally took form as a hashtag on Twitter, a much smaller public arena within which the hashtag constitutes an online counterpublic discourse community. An analysis of #BlackLivesMatter discourse reveals myriad insights into how rhetors use activist hashtags as a tool for exercising (self-)love, building communities, engaging in critical civic discourse, and affirming their lived experiences before a global audience. This study focuses on the rhetorical operations of #BlackLivesMatter within Twitter discourse during the first three years of its existence and explores three central questions: What does the first three years of #BlackLivesMatter Twitter discourse look like? What might the qualities and shifts within the discourse across these three years suggest about the rhetorical functions of the hashtag? Finally, and most importantly, with what sorts of powers does #BlackLivesMatter rhetoric imbue its rhetors?
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1 online resource (iv, 116 pages) :
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English