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Date
2014
Additional date(s)
2014-12-01
Abstract
This project involved the marketing and branding of Scholart, a privately funded foundation that provides art education to students in public schools that cannot afford to provide a full time art teacher or curriculum. This will be accomplished through extensive research into art education in public schools, what makes a highly qualified art teacher, the cognitive and social benefits of art exposure for children, as well as branding and design. The final result will include a main identity, subsidiary branding, advertising, mailable donor promotions such as a calendar, newsletter and magazine, t-shirts and branded art materials. Results of the research led to valuable information related to the history of art education in America, the specific target market for this business model, marketing and promotion commonly used by foundations and nonprofits, and design considerations for creating brand, collateral, and advertising.
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Design