Loading...
An examination of Catholic health care system's identity messages present on web sites, press releases, and the media
Citations
Altmetric:
Soloist
Composer
Publisher
[Fort Worth, Tex.] : Texas Christian University,
Date
2014
Additional date(s)
Abstract
Catholic hospitals operate their businesses in a different manner than secular hospitals, or at least claim to; this includes taking a stand on certain social issues and refusing to provide patients with certain treatments that are offered at other hospitals. While this differentiates them from secular hospitals, the health care industry as a whole is undergoing changes in the United States due to economic uncertainty and the recent passing of legislation. This research aims to study the construction of identity as a communication process by analyzing mission, vision, and values statements, press releases and news articles of Catholic health care systems in the United States. Maintaining a cohesive identity across internal and external channels is instrumental in\nremaining sustainable in a changing climate.
Contents
Subject
Subject(s)
Files
Research Projects
Organizational Units
Journal Issue
Genre
Thesis
Description
Format
Department
Communication Studies