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2014
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2014-05-02
Abstract
This paper seeks to evaluate the potential success of Wal-Mart's operations in India. As a developing economy, India has many opportunities for corporations, especially in its retail industry. With a small presence in India, Wal-Mart has the potential to expand and increase its profit through operations in India. However, India's unique culture and market may present some barriers to the success of Wal-Mart in India. This paper will assess the situation through an analysis of Indian culture, the Indian retail industry, and factors that may hinder or benefit Wal-Mart's opportunities in India.
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THESIS-_Final_Draft.pdf
Adobe PDF, 182.63 KB
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Finance