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dc.contributor.authorManzano, Nicholas Edward,author.en_US
dc.date.accessioned2017-08-29T21:59:50Z
dc.date.available2017-08-29T21:59:50Z
dc.date.created2017en_US
dc.date.issued2017en_US
dc.identifieraleph-004597801en_US
dc.identifierTCU Master Thesisen_US
dc.identifier.urihttps://repository.tcu.edu/handle/116099117/20532
dc.descriptionM.S.Texas Christian University2017en_US
dc.descriptionCollege of Communication; advisor, Catherine Coleman.en_US
dc.descriptionIncludes bibliographical references.en_US
dc.descriptionOnline resource; title from PDF title page (viewed July 24, 2018).en_US
dc.description.abstractThe Super Bowl is an extravagant sporting event that fuses an eclectic mix of entertainment in order to draw a large number of viewers. The lucrative sporting spectacle is also used as a commercial showcase for new advertising campaigns, and can be viewed as one of biggest days (if not the biggest) in a calendar year for advertisers. This quantitative study analyzes the presence of sexual, rational, emotional, and humor appeals in 189 Super Bowl commercials from 2015-2017. The study reveals that humor is the most frequently used appeal in Super Bowl advertising, followed by rational, emotional, and sexual appeals. An interesting trend of a reduction in sexual appeals began to emerge. Additionally, based on the raw data millennials disliked ads more than other age segments set by Ad Meter. Lastly, given the prominence of Super Bowl advertising in cultural discourse, the author considers ethical implications associated with the commercial appeals.en_US
dc.format.extent1 online resource (vii, 60 pages).en_US
dc.format.mediumFormat: Onlineen_US
dc.relation.ispartofUMI thesis.en_US
dc.titleSuper Bowl and super commercials : an appeals-based analysis on Super Bowl ads /en_US
dc.title.alternativeRunning head :en_US
dc.typeTexten_US
local.academicunitCollege of Communication
local.subjectareaStrategic Communication


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