Super Bowl and super commercials : an appeals-based analysis on Super Bowl ads

Manzano, Nicholas Edward,author.

dc.contributor.advisor	Coleman, Catherine A.
dc.contributor.author	Manzano, Nicholas Edward,author.	en_US
dc.date.accessioned	2017-08-29T21:59:50Z
dc.date.available	2017-08-29T21:59:50Z
dc.date.created	2017	en_US
dc.date.issued	2017	en_US
dc.identifier	aleph-004597801	en_US
dc.identifier	UMI thesis	en_US
dc.identifier.uri	https://repository.tcu.edu/handle/116099117/20532
dc.description.abstract	The Super Bowl is an extravagant sporting event that fuses an eclectic mix of entertainment in order to draw a large number of viewers. The lucrative sporting spectacle is also used as a commercial showcase for new advertising campaigns, and can be viewed as one of biggest days (if not the biggest) in a calendar year for advertisers. This quantitative study analyzes the presence of sexual, rational, emotional, and humor appeals in 189 Super Bowl commercials from 2015-2017. The study reveals that humor is the most frequently used appeal in Super Bowl advertising, followed by rational, emotional, and sexual appeals. An interesting trend of a reduction in sexual appeals began to emerge. Additionally, based on the raw data millennials disliked ads more than other age segments set by Ad Meter. Lastly, given the prominence of Super Bowl advertising in cultural discourse, the author considers ethical implications associated with the commercial appeals.	en_US
dc.format.extent	1 online resource (vii, 60 pages).	en_US
dc.format.medium	Format: Online	en_US
dc.relation.ispartof	TCU Master Thesis	en_US
dc.title	Super Bowl and super commercials : an appeals-based analysis on Super Bowl ads	en_US
dc.type	Text	en_US
etd.degree.level	Master
local.college	Bob Schieffer College of Communication
local.department	Strategic Communication
local.academicunit	College of Communication
dc.type.genre	Thesis
local.subjectarea	Strategic Communication
etd.degree.name	Master of Science