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Social Media and News Gathering: Tapping into the Millennial Mindset
Gangadharbatla, Harsha Bright, Laura F. Logan, Kelty
Gangadharbatla, Harsha
Bright, Laura F.
Logan, Kelty
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Publisher
Tarleton State University
Date
2014
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Abstract
Social media are transforming the way information travels within and between networks of individuals. Many pundits claim that individuals no longer seek news but instead news finds individuals, particularly on social media websites. The current study is an exploratory look at how one specific group of individuals—Gen Y—gathers news. Data was collected from an online survey and results indicate that Gen Y is increasingly relying on social media for information and news. Interestingly, despite their preference of social media for news gathering, young adults still perceive traditional media sources as more credible than social media sources. Other findings are presented, and both theoretical and practical implications are drawn.
Contents
Subject
Internet privacy
Sociology
News values
Mindset
Preference
Media studies
Practical implications
Social media
News media
Social media optimization
Media relations
Sociology
News values
Mindset
Preference
Media studies
Practical implications
Social media
News media
Social media optimization
Media relations
Subject(s)
Research Projects
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Journal Issue
Genre
Description
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Department
Strategic Communication