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dc.contributor.authorHaynes, Micah Dawesen_US
dc.date.accessioned2015-05-12T21:10:04Z
dc.date.available2015-05-12T21:10:04Z
dc.date.created[2015?].en_US
dc.date.created2015en_US
dc.date.issued2015en_US
dc.identifierTCU Master Thesisen_US
dc.identifier.urihttps://repository.tcu.edu/handle/116099117/8324
dc.descriptionTitle from thesis title page (viewed Jul. 29, 2015).en_US
dc.descriptionThesis--Texas Christian University, 2015.en_US
dc.descriptionCollege of Communication; advisor, Adam Richards.en_US
dc.descriptionIncludes bibliographical references.en_US
dc.descriptionText (electronic thesis) in PDF.en_US
dc.descriptionThesis lacks usual date and name of degree.en_US
dc.description.abstractThe elements of a persuasive message can have serious implications for its effect on recipients. For purveyors of persuasive health communication messages, the boomerang effect of psychological reactance, during which recipients will enact the opposite of a persuasive appeal, message effects are of particular concern. This thesis contrasted two ways of reducing reactance -- inoculation and restorative postscript treatments -- at high and at low levels of freedom threatening language. The persuasive appeal used in this experiment was one that advocated for having open conversations with an intimate partner about sexual history before engaging in sexual behaviors. Results indicated that at high levels of freedom-threatening language, using both inoculation treatments before and restoration treatments after persuasion changed the way participants reported they experienced reactance.en_US
dc.format.mediumFormat: Onlineen_US
dc.publisher[Fort Worth, Tex.] : Texas Christian University,en_US
dc.relation.ispartofUMI thesis.en_US
dc.relation.requiresMode of access: World Wide Web.en_US
dc.relation.requiresSystem requirements: Adobe Acrobat reader.en_US
dc.titleReversing the boomerang effect in persuasive health communication [electronic resource] : reducing psychological reactance to self-persuasion using inoculation and restoration treatments /en_US
dc.title.alternativeRunning head :en_US
dc.title.alternativeHealth messagesen_US
dc.typeTexten_US
local.academicunitBob Schieffer College of Communication
local.subjectareaCommunication Studies


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