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The Making of LiterAce: Combating Real-World Communication Problems by Building and Sustaining a Brand through Advertising and Public Relations Techniques

Danna, Olivia
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2024-12-18
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Abstract
This project details the development and sustainment of an anti-misinformation brand using a combination of classic and revolutionary advertising and public relations tactics. The brand, LiterAce, uses a form of artificial intelligence (AI) known as natural language processing (NLP) to calculate the reliability of media sources and prevent internet users from spreading misinformation. Several key campaigns have been designed for this brand's launch; some are designed to handle an array of controversies that could potentially arise from LiterAce's launch, while others are purely intended to build and maintain positive brand awareness both before and after the brand launches.
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Misinformation; natural language processing; AI; social media; campaign; influencer; public relations; UGC
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TMOLA_HONORS_THESIS_FINAL_DRAFT-2.pdf
Adobe PDF, 6.97 MB
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https://repository.tcu.edu/handle/116099117/66925