Mad Spoon Serve Yourself Cereal Bar
Oates, Reagan
Oates, Reagan
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2025-05-19
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Abstract
Mad Spoon is a Brooklyn-based cereal bar that redefines breakfast through rebellious branding, nostalgic design, and an immersive customer experience. Rooted in personal memory and cultural insight, this essay outlines the strategic design, marketing, and advertising actions taken to bring Mad Spoon to life. Inspired by art history?specifically the whimsical linework of Saul Steinberg?and grounded in consumer behavior research, the brand identity balances playfulness and edge. With bold typography, expressive illustrations, and a distinctive color palette, Mad Spoon crafts a visual language that invites customers to break the rules and make breakfast their own. Its marketing strategy spans experiential retail design, viral digital content, and high-impact advertising in Times Square and New York subways. More than just a business, Mad Spoon is a tribute to the creator's childhood connection with cereal and their father?a reflection of how joy, memory, and design can merge into a vibrant, community-driven brand experience. This project is both a nostalgic homage and a modern disruption, proving that cereal is no longer just a meal?it is a movement.