Loading...
Mobile payment service usage: U.S. consumers' motivations and intentions
Jung, Jong-Hyuok Kwon, Eunseon Kim, Dong Hoo
Jung, Jong-Hyuok
Kwon, Eunseon
Kim, Dong Hoo
Citations
Altmetric:
Soloist
Composer
Publisher
Elsevier
Date
2020-05-21
Additional date(s)
Abstract
Mobile payment services (MPSs) are expected to be one of the fastest growing segments of mobile marketing. However, MPSs in the U.S. are less popular than in other parts of the world such as Western Europe and Asia. By applying the Unified Theory of Acceptance and Use of Technology (UTAUT), this research explores the motivations and obstacles of accepting MPSs in the U.S. An online survey (n = 327) was conducted and the data were analyzed by multiple-regression and descriptive statistics. The study results demonstrate that U.S. consumers' intention to use MPSs is largely determined by their perceptions of performance expectancy, social influence, compatibility, knowledge, and trust. Especially, performance expectancy of MPSs was the most important factor for predicting U.S. consumers' intention to use MPSs. These findings provide important theoretical and practical implications for enhanced understanding of consumer behavior and MPSs.
Contents
Subject
Mobile payment
UTAUT
Mobile marketing
U.S. mobile consumers
UTAUT
Mobile marketing
U.S. mobile consumers
Subject(s)
Research Projects
Organizational Units
Journal Issue
Genre
Description
Format
Department
Strategic Communication