Mobile payment service usage: U.S. consumers' motivations and intentionsShow full item record
Title | Mobile payment service usage: U.S. consumers' motivations and intentions |
---|---|
Author | Jung, Jong-Hyuok; Kwon, Eunseon; Kim, Dong Hoo |
Date | 2020-05-21 |
Abstract | Mobile payment services (MPSs) are expected to be one of the fastest growing segments of mobile marketing. However, MPSs in the U.S. are less popular than in other parts of the world such as Western Europe and Asia. By applying the Unified Theory of Acceptance and Use of Technology (UTAUT), this research explores the motivations and obstacles of accepting MPSs in the U.S. An online survey (n = 327) was conducted and the data were analyzed by multiple-regression and descriptive statistics. The study results demonstrate that U.S. consumers' intention to use MPSs is largely determined by their perceptions of performance expectancy, social influence, compatibility, knowledge, and trust. Especially, performance expectancy of MPSs was the most important factor for predicting U.S. consumers' intention to use MPSs. These findings provide important theoretical and practical implications for enhanced understanding of consumer behavior and MPSs. |
Link | https://doi.org/10.1016/j.chbr.2020.100008
https://repository.tcu.edu/handle/116099117/43833 https://www.sciencedirect.com/science/article/pii/S2451958820300087 |
Department | Strategic Communication |
Subject | Mobile payment
UTAUT Mobile marketing U.S. mobile consumers |
Files in this item
This item appears in the following Collection(s)
- Research Publications [1008]
Related items
Showing a few items related by title, author, creator and subject.
-
Harvest of health: America's mobilization for nutrition during World War II
Morgan, Amy Kay (2009) -
Attitudinal Resistance to Mobile Technology: Implications for Education and Reading
Shields, Christie (2013)There is a disparity between the acceptance of mobile technologies for pleasure and for that of education and reading. Where users of all ages will stand in a line outside of the Apple Store for the latest iPhone and use ... -
Mobile Apps: Privacy Attitudes, Knowledge, & User Practices
Twomey, Brien (2016)With the explosive growth in number of mobile application downloads and the pervasive use of smartphones around the world, the issue of user privacy and security has evolved. The paper addressed seven research questions, ...
© TCU Library 2015 | Contact Special Collections |
HTML Sitemap