Mobile payment service usage: U.S. consumers' motivations and intentionsShow full item record
|Title||Mobile payment service usage: U.S. consumers' motivations and intentions|
|Author||Jung, Jong-Hyuok; Kwon, Eunseon; Kim, Dong Hoo|
|Abstract||Mobile payment services (MPSs) are expected to be one of the fastest growing segments of mobile marketing. However, MPSs in the U.S. are less popular than in other parts of the world such as Western Europe and Asia. By applying the Unified Theory of Acceptance and Use of Technology (UTAUT), this research explores the motivations and obstacles of accepting MPSs in the U.S. An online survey (n = 327) was conducted and the data were analyzed by multiple-regression and descriptive statistics. The study results demonstrate that U.S. consumers' intention to use MPSs is largely determined by their perceptions of performance expectancy, social influence, compatibility, knowledge, and trust. Especially, performance expectancy of MPSs was the most important factor for predicting U.S. consumers' intention to use MPSs. These findings provide important theoretical and practical implications for enhanced understanding of consumer behavior and MPSs.|
U.S. mobile consumers
This item appears in the following Collection(s)
- Research Publications 
Showing a few items related by title, author, creator and subject.
Twomey, Brien (2016-05-19)With the explosive growth in number of mobile application downloads and the pervasive use of smartphones around the world, the issue of user privacy and security has evolved. The paper addressed seven research questions, ...
THE EFFECT OF REPEATED SOCIAL DEFEAT ON HIGH MOBILITY GROUP BOX-1 MRNA EXPRESSION IN THE DORSAL HIPPOCAMPUS Madigan, Ryan (2016-05-19)Repeated Social Defeat (RSD) is a paradigm that induces stress on mice. By introducing an intruder mouse into the home cage of several other mice, we introduce a stressful situation. Past studies have shown that this stress ...