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dc.creatorJung, Jong-Hyuok
dc.creatorKwon, Eunseon
dc.creatorKim, Dong Hoo
dc.description.abstractMobile payment services (MPSs) are expected to be one of the fastest growing segments of mobile marketing. However, MPSs in the U.S. are less popular than in other parts of the world such as Western Europe and Asia. By applying the Unified Theory of Acceptance and Use of Technology (UTAUT), this research explores the motivations and obstacles of accepting MPSs in the U.S. An online survey (n = 327) was conducted and the data were analyzed by multiple-regression and descriptive statistics. The study results demonstrate that U.S. consumers' intention to use MPSs is largely determined by their perceptions of performance expectancy, social influence, compatibility, knowledge, and trust. Especially, performance expectancy of MPSs was the most important factor for predicting U.S. consumers' intention to use MPSs. These findings provide important theoretical and practical implications for enhanced understanding of consumer behavior and MPSs.
dc.sourceComputers in Human Behavior Reports
dc.subjectMobile payment
dc.subjectMobile marketing
dc.subjectU.S. mobile consumers
dc.titleMobile payment service usage: U.S. consumers' motivations and intentions
dc.rights.holder2020 Elsevier
dc.rights.licenseCC BY-NC-ND 4.0
local.collegeBob Schieffer College of Communication
local.departmentStrategic Communication
local.personsJung, Kwon (StratComm)

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