| Abstract | It's no secret that people love dogs; they're man's best friend! As a dog owner, you are responsible for your pet's happiness and health, but what if you live in a city? In urban environments, sometimes it's hard to give your dog the outside exercise and socialization that they need around your busy schedule. If you ever get the chance to go to a city dog park, while man's best friend is having fun romping and playing, owners are left to stand around and watch. In addition, public dog parks do not have a maintenance staff that enforces safety rules or helps overlook the dogs. Because of this, owners often have to be on high alert while watching their pet play. After some time, owners become stressed, restless, and bored. Wouldn't it be great if there was a maintained, safe, urban dog park that also provided an environment for owners to relax and socialize alongside their pet? A place where dogs can run, exercise, and play in the fresh air; while dog owners can relax, have a drink, and enjoy themselves as well? This thesis involves the marketing and branding of an urban dog park + bar restaurant that both you and man's best friend can enjoy. |
