What Millennials Want to See: Effective Corporate Recruiting Videos for Attracting MillennialsShow full item record
Title | What Millennials Want to See: Effective Corporate Recruiting Videos for Attracting Millennials |
---|---|
Author | Vaccaro, Hunter |
Date | 2017 |
Abstract | Corporate recruiting videos are the first point of contact many prospective employees will have with a potential employer. They serve as a first glimpse into the lifestyle and work environment a firm will supply to an employee, making them paramount to the recruiting process. Existing research shows Millennials possess different internal motivators when it comes to work that they search for when viewing corporate recruiting videos. Companies primarily targeting Millennials as potential employees are broadcasting videos that possess drastically different characteristics than firms primarily employing older generations. Firms should take note of how their corporate recruiting videos are either accurately or inaccurately reflecting the internal motivators of their target employees. This exploratory study seeks to elucidate some of the differences in these videos and provide examples for managers to utilize in creating change internally in the company recruitment process. |
Link | https://repository.tcu.edu/handle/116099117/19907 |
Department | Entrepreneurship and Innovation |
Advisor | Rockett, Tracey |
Additional Date(s) | 2017-05-19 |
Files in this item
This item appears in the following Collection(s)
- Undergraduate Honors Papers [1362]
Related items
Showing a few items related by title, author, creator and subject.
-
Alexander Campbell and the dilemma of Republican millennialism
Alexander-Payne, Dawn Leslie (2009)When Alexander Campbell migrated from his native Northern Ireland to Pennsylvania in 1809, he found himself immediately immersed in the Jacksonian Era's market revolution, a phenomena that altered every aspect of America ... -
Fad Diets or Exercise? Maintaining Weight Among Millennials
Mattson, Leigh (2018)Background: Research indicates millennials are more concerned about having healthy eating habits than following fad diets, and they exercise more than their baby boomer counterparts. The purposes of this study were 1) to ... -
Selling The Past: Investigating The Effectiveness Of Nostalgia Cues In Print Ads Targeting Millennials
Russell, Katie (2013)This manuscript studies the effectiveness of two visual cues, color and font, in evoking historical nostalgia in print ads targeting Millennials. Prior studies have shown that the use of verbal nostalgia cues in advertising ...
© TCU Library 2015 | Contact Special Collections |
HTML Sitemap