|Abstract||This study explored the dark side of genealogical communication, and its association with frequent engagement, reframing, and family identity. The theoretical framework was built using communicated narrative sensemaking and narrative performance theory, and sought to extend recently-laid genealogical communication groundwork. Participants included 282 adults who completed an online survey in which they were asked to report on family stories, their familyâ€™s storytelling behaviors, and family identification. Results revealed four dark side dimensions: painful, veracity, difference, and shameful. Three of these factors (painful, veracity, and shameful) predicted frequent engagement, which then predicted reframing, which, in turn, predicted family identity. Additionally, the full mediated path proved significant for these three dimensions; however, the direct effect between dark side and family identity proved insignificant. Overall, reframing emerged as the most significant mediator between dark side and family identity. The theoretical, methodical, and practical implications of the findings are discussed.