Corporate Social Responsibility As A Response To Covid-19

Abstract

Based upon two in-depth case analysis of businesses that are highly recognized for their corporate social responsibility actions in response to COVID-19, this research examines how businesses can and are using corporate social responsibility as a way to respond to the COVID-19 pandemic. This research closely analyzed DoorDash and The Clorox Company. Several factors were looked at in each case study in order to figure out how exactly these businesses were utilizing corporate social responsibility to response to COVID-19. Each business's mission statement or values and purpose were looked at to see the correlation between the response and how it related to internal factors. The exact initiatives implemented were also looked at along with the channels that were utilized to reach individuals and how effective these channels were in reaching its intended audience. Recommendations were then based off of the information found through the two case studies for other businesses to be able to learn from. This research contributes to academic and professional understandings of how corporate social responsibility can be utilized as a way for a business to respond to a major situation of crisis like the COVID-19 pandemic.