| Abstract | The sport of rodeo has roots that are embedded into our nation's history since 1883, and while it has shifted to adapt to the modern digital age that we are in today, the foundation of what the sport is and the technique behind it has remained true. Today, the PRCA, the largest rodeo association in America, has a loyal fan base of over 6.5 million people and holds over 650 rodeos annually. Due to all rodeos following the same format regarding the type of events performed the brand identity and marketing strategies are what truly set each rodeo apart from the next. With the knowledge and research of six case studies the newest and most high-profile rodeo there is, the Palomino Rodeo, was born. |
