|Abstract||This study questions the actions of the NCAA and the financial future for college athletics. Specifically, I examine whether it is possible to pay college athletes and the implications if payments are to occur. Based on the Olympic model, which asserts that players can retain their amateur status while receiving sponsorships and hiring agents, I discern that it is a possibility that athletes can be paid without costing the universities or NCAA more money. Ultimately, I conclude that the NCAA currently acts as a labor monopoly (monopsony) in that it profits off the image and likeness of student-athletes, and caps their salaries at the cost of tuition for a university. Ultimately, student-athletes will not get paid for some time because there are too many logistical issues to solve the problem, but the easiest solution will be the Olympic model.