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dc.contributor.advisorSchiffer, Adam
dc.contributor.authorHoffman, Rebecca
dc.date2013-12-01
dc.date.accessioned2016-02-19T15:38:18Z
dc.date.available2016-02-19T15:38:18Z
dc.date.issued2013
dc.identifier.urihttps://repository.tcu.edu/handle/116099117/10347
dc.description.abstractCampaign ads are meant to persuade citizens to vote a certain way and employparticular strategies to achieve this. The strategies have changed over the past few decades, and the subjects of the advertisements have shifted. Advertisements no longer focus upon the issues within a given constituency, but instead cover national issues, and the symbol for national politics: the President. Considering 2 elections, 12 different campaigns, the public opinion of voters, and over 800 advertisements, I examine the President's role in the changing scope of economic issues in Senate campaigns. This analysis shows that as the public's opinion of the President's policies and role in government changes, Senate campaign advertisements adapt and the issues discussed become nationalized.
dc.subjectCampaigns
dc.subjectelections
dc.subjectpublic opinion
dc.subjectPresident
dc.subjectSenate
dc.subjectcontent analysis
dc.titleAll Politics is National: How the Public's Views on Presidential Policy Affect the Nationalization of Senate Campaigns
etd.degree.departmentPolitical Science
local.collegeAddRan College of Liberal Arts
local.collegeJohn V. Roach Honors College
local.departmentPolitical Science


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