Creativity in the Workplace and Its Effect on Employee Retention

Abstract

Research has shown the importance of innovation in the workplace and its effect on the employee's emotional commitment. However, research has not proven that there is a directly positive correlation between workplace innovation and employee retention. Similarly, research has shown the importance of the employee-supervisor relationship, but not with respect to creative participation in the workplace. This study was conducted with a sample of 99 employees from the Midwestern manufacturing company. Results demonstrate there is a strong relationship between participation in creativity in the workplace and retention. No statistically significant support was found for the relationship between participation in creativity in the workplace and the employee-supervisor relationship. This study has extensive academic and practical implications, suggesting creative participation significantly increases employees' retention rates.