| dc.description.abstract | Sustainability and green initiatives are a valuable marketing strategy for companies, organizations, and universities. Despite benefits such as improving students' educations, assisting environmental progress, utilizing cost efficiency, and maintaining a positive public image, Texas Christian University (TCU) has few sustainability implementations in place. This paper will investigate the importance of campus sustainability, discern the successful practices of campus sustainability initiatives at advanced universities, analyze the outward-facing communications and marketing strategies, investigate TCU's current practices, and, ultimately, construct the necessary recommendations for TCU in order to improve campus sustainability. Findings contain a list of best practices including peer-to-peer programs, community outreach partnerships, collaborative education structures, active programing and web presence, and the use of a committee or office. Based off of these conclusions, a series of recommendations were made for TCU including sparking the sustainability conversation, partnering with a relevant and local cause, utilizing audits, and, finally, establishing an office of sustainability. | |
