Business Disruption: Technological Advancements and Their Appeal to Consumer Preferences

Abstract

The article discusses the threat of startups to large existing corporations. Specifically, the article analyzes how consumer preferences are progressively changing and influencing the industries they interact with. The article specifically identifies examples of recent companies that have disrupted their respective industries, including Uber, Dollar Shave Club and more. The author then analyzes how technology is allowing these disruptions to take place. Finally, the author offers the implications this will have on previously successful businesses and how to not be disrupted in a quickly changing world with many competitive threats.