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dc.contributor.authorKeahey, Emilyen_US
dc.date.accessioned2014-07-23T14:50:38Z
dc.date.available2014-07-23T14:50:38Z
dc.date.created2014en_US
dc.date.issued2014en_US
dc.identifierTCU Master Thesisen_US
dc.identifieretd-05132014-124551en_US
dc.identifierumi-10509en_US
dc.identifiercat-002150859en_US
dc.identifier.urihttps://repository.tcu.edu/handle/116099117/4537
dc.descriptionTitle from thesis title page (viewed Jun. 11, 2014).en_US
dc.descriptionIncludes abstract.en_US
dc.descriptionThesis--Texas Christian University, 2014.en_US
dc.descriptionCollege of Communication; advisor, Julie O'Neil.en_US
dc.descriptionIncludes bibliographical references.en_US
dc.descriptionText (electronic thesis) in PDF.en_US
dc.descriptionThesis lacks usual title page, date and name of degree.en_US
dc.description.abstractCatholic hospitals operate their businesses in a different manner than secular hospitals, or at least claim to; this includes taking a stand on certain social issues and refusing to provide patients with certain treatments that are offered at other hospitals. While this differentiates them from secular hospitals, the health care industry as a whole is undergoing changes in the United States due to economic uncertainty and the recent passing of legislation. This research aims to study the construction of identity as a communication process by analyzing mission, vision, and values statements, press releases and news articles of Catholic health care systems in the United States. Maintaining a cohesive identity across internal and external channels is instrumental in\nremaining sustainable in a changing climate.en_US
dc.format.mediumFormat: Onlineen_US
dc.publisher[Fort Worth, Tex.] : Texas Christian University,en_US
dc.relation.ispartofUMI thesis.en_US
dc.relation.requiresMode of access: World Wide Web.en_US
dc.relation.requiresSystem requirements: Adobe Acrobat reader.en_US
dc.titleAn examination of Catholic health care system's identity messages present on web sites, press releases, and the media [electronic resource] /en_US
dc.title.alternativeRunning head :en_US
dc.title.alternativeIdentity message constructionen_US
dc.typeTexten_US
etd.degree.departmentCollege of Communication
etd.degree.levelMaster
local.academicunitBob Schieffer College of Communication
local.subjectareaCommunication Studies


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