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dc.creatorFalcone, Ellie C.
dc.creatorRidge, Jason W.
dc.date.accessioned2024-09-25T21:35:55Z
dc.date.available2024-09-25T21:35:55Z
dc.date.issued3/27/2024
dc.identifier.urihttps://doi.org/10.1002/joom.1302
dc.identifier.urihttps://repository.tcu.edu/handle/116099117/65942
dc.descriptionNumerous studies on corporate social responsibility (CSR) indicate that firms adopt CSR practices for various reasons related to their supply chain. However, the necessity to conform to a firm's own industry CSR norm is overlooked. Conforming to one's industry CSR norm-a herding behavior known as CSR conformity-ensures firm in-group legitimacy and preserves internal resources for core business activities. On the other hand, deviating from industry norms sets a firm apart from its peers, making the firm more appealing to supply chain partners. Motivated by this dilemma, this study draws on middle-status conformity theory and explores how a firm's network prominence determines its CSR conformity. Panel data analyses of 1650 firm-year observations reveal an inverse U-shaped relationship between firm network prominence and its CSR conformity, indicating that firms with a mid-level network prominence engage in higher CSR conformity. However, the inverse U is flattened when a firm's supply chain partners (and their respective industries) share similar CSR standards, suggesting that a firm can only prioritize its own industry CSR norms if its supply chain partners share a compatible CSR standard. These findings highlight the importance of understanding CSR from an organizational conformity perspective, especially in the context of supply chain network. Firms use industry CSR norms as a benchmark for CSR engagement-a firm herding behavior known as CSR conformity. Firms conform to industry CSR norms to ensure legitimacy and preserve resources; however, they also need to deviate to differentiate themselves and attract supply chain partners. This research uncovers an inverse U-shaped relationship between firm network prominence and CSR conformity. Additionally, a focal firm can prioritize its industry CSR norms only when its supply chain partners share a compatible CSR standard.
dc.languageen
dc.publisherWiley
dc.sourceJOURNAL OF OPERATIONS MANAGEMENT
dc.titleAn investigation of corporate social responsibility conformity: The roles of network prominence and supply chain partners
dc.typeArticle
dc.rights.licenseCC BY-NC-ND 4.0
local.collegeNeeley School of Business
local.departmentSupply and Value Chain Management
local.personsFalcone (INSC)


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