| dc.description.abstract | Access to Arts Education in the United States is often directly tied to economic status, preventing children in underserved communities from experiencing the power of creativity. Yet, art is proven to have an irreplaceable impact on a child?s development, education, and perspective of the world around them. Through case studies covering branding, advertising and promotion, business models, and related historical topics, current competitors and related organizations were evaluated and a need for change grew increasingly evident. Each organization and company selected to be a part of the case study analysis was chosen for its success in the non-profit sector or in the kids and family market. Ultimately, these discoveries led to the creation of Wonder, a mobile creative station for K-12 children in underserved communities. Wonder?s mobile trolley program serves to improve accessibility to resources, eliminate a need for transportation, and facilitate mentorship opportunities between students and local creatives. A brand identity, transformed user experience, advertising strategy, and secondary collateral were produced to embody the mission of Wonder. At Wonder, every child is an artist, and every child has a place to dream, imagine, and wonder. | |
